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Hero’s Desire

Tell them what you do, offer, or sell. Be clear

Should answer these questions: What do you do? How does it make my life better?

Problem

What’s getting in the way of your customers getting what they want? (Make sure it’s a problem you solve!)

Example Of The Problem

Example Of The Problem

Example Of The Problem

Philosophical Problem / Transition

Tell your customers why they deserve to have their problem solved and how your product will solve it.

Guide – Empathy

Why do you do what you do? Get specific. Talk about your experience, your business and background, how you started, and your company mission.

Guide – Authority

Talk about what your company has accomplished, how you make clients’ lives better, and why they can trust you

3 Step Plan

Break your process or solution down into three simple steps. This makes it easy for your customers to do business with you.

Step 1

Short description of this step

Z

Step 2

Short description of this step

Step 3

Short description of this step

Testimonials

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Jon Doe
Apple CEO

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Jon Doe
Apple CEO

Call to Action (Do This To Get The Hero’s Desire)

List a failure your Hero will experience if they keep doing everything the same way they have. And the success they will achieve when they choose to work with you.
Include a brief description of what your Hero gets when they reach out to you. This can be a description of your discovery call, a walkthrough of the form they will be filling, or any other information that helps you set a clear expectation for what happens when they click the CTA.

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